SPORTS MARKETING ACADEMY
Learn the Business Behind the Game
Sports aren't just played—they're marketed. The Sports Marketing Academy teaches students how sports organizations build brands, grow audiences, engage fans, attract sponsors, and create unforgettable game-day experiences.
Students gain practical experience developing social media campaigns, fan engagement activations, event marketing strategies, sponsorship programs, community outreach initiatives, and digital content while supporting real sporting events through SASN.
Whether promoting a championship game or creating a viral social media campaign, students learn how marketing drives the success of today's sports industry.
SPORTS BROADCASTING:
At the Sports Broadcast Academy, learning goes beyond the classroom. Through the Scholar Athletes Sports Network (SASN), students gain hands-on experience producing live broadcasts, creating digital content, analyzing performance data, executing marketing campaigns, and covering real sporting events across the Washington, DC, Maryland, and Northern Virginia region.
Whether your passion is broadcasting the action, marketing the experience, or analyzing the game, SBA provides the knowledge, professional experience, and portfolio needed to launch a successful career in the rapidly growing sports media industry.
Real Experience. Real Careers. Real Opportunities.
The business of sports extends far beyond the game. The Sports Marketing Academy prepares students for careers in brand management, fan engagement, sponsorship activation, digital marketing, event operations, communications, and community relations. Through hands-on projects and live event experience, students learn how successful sports organizations build audiences, create memorable experiences, and grow their brands.
SPORTS MARKETING CAREER PATHWAYS:
- Sports Marketing Specialist
- Social Media Manager
- Brand Manager
- Community Relations Coordinator
- Event Marketing Coordinator
- Sponsorship & Partnership Manager
- Fan Engagement Specialist
- Digital Marketing Coordinator
- Communications Specialist
- Sports Business Professional